What’s In a Name? Marketing the Meaning Behind Strain Names
What is the name of your favorite strain of cannabis? Before the cultivator's revolution, many people could answer that question of the few named strains they had tried. "White Widow",…
What is the name of your favorite strain of cannabis? Before the cultivator's revolution, many people could answer that question of the few named strains they had tried. "White Widow",…
With cannabis lounges opening up in multiple states, we are already seeing the first innovations in how these lounge licenses can be used. In Nevada, each dispensary brand can only…
In the cannabis industry, we have had to develop specific fleets and delivery solutions in order to safely transport products from one facility to the next. Growers and processors both…
An effective Digital Transformation aims to have a consolidated view of operations, processes, data, and people across an entire organization. It enables businesses to make sound decisions and optimize resources…
The cannabis industry is undergoing a major transformation because of the legalization of these products and the high demand for recreational and medical marijuana. For instance, statistics show the legal…
In the cannabis legal landscape, one of the rising trends in state law is cannabis lounge licensing. So far, Colorado, Illinois, California, and Nevada have all moved toward cannabis lounges…
To say that the early twenty-twenties have been a completely unprecedented, problematic, and unpredictable time for today's businesses during a global pandemic is an understatement at best. Now that we're…
On April 1, 2022, the US federal House of Congress legalized marijuana. It was not an April Fool's joke. But there's a reason you're not hearing bells ringing from every…
There are two ways to look at the recent passing of the MORE Act through the House of Congress. For most, the practical choice is to maintain the status quo.…
From as early as the 1960s, the concepts of cannabis and eco-responsibility have gone hand in hand. But even as the culture developed, these two concepts have always been closely…