Medical marijuana refers to the use of cannabis to treat a disease or condition. It is an all-encompassing term, but medical cannabis can be used to alleviate the symptoms of numerous chronic conditions. When creating and marketing your cannabis product, you should consider the therapeutic benefits of medical cannabis and…
In the cannabis industry, professionals work hard to make sure that the products remain in adult hands only. Managed responsibly, cannabis has many benefits for adult physiology but is only safe for children with specific medical conditions under careful dosing and doctor supervision. To this end, the industry takes great…
The idea that marketing cannabis to a younger crowd is a smarter plan has become a fallacy as new statistics are beginning to show. If there's an assumption Millennials are the biggest market in buying cannabis products across the board, seniors would tell cannabis manufacturers otherwise.Over the last couple of…
Marketing your marijuana brand involves a seemingly infinite number of best practices. There are best practices for growing, packaging, and making labels. There are best practices on designing a website for marijuana products, pricing your marijuana products, and selling them individually or wholesale for individuals or dispensaries.But how do you…
Only a few short years ago, widespread support for medical marijuana was an unthinkable prospect. Between restrictive legislation and overbearing cultural stigma —a literal rock and hard place, so to speak— medical cannabis use was reserved for only the most severe medical diagnoses. Our perception of medical marijuana (MMJ) and…
Bring up the topic of cannabis consumption, and it will inevitably evoke a strong reaction from the average consumer. For many, cannabis products are synonymous with recreational use. For others, cannabis is primarily used for medicinal purposes. But with a nationwide push towards universal legalization, marijuana-based businesses are discovering the…
While many people think of the cannabis industry as a new and emerging industry, its rapid growth is pushing the industry towards maturation. As new competitors emerge, cannabis executives face a tremendous amount of pressure to find ways to innovate and compete. Strict government regulations pose additional challenges as executives try to…
While the cannabis and marijuana marketplaces are continuing to explode exponentially, some investors and business partners are overlooking the tremendous growth and opportunities found in the hemp industry. According to experts, while cannabis itself, marijuana, and hemp plants all belong to the same species, they're different when it comes to…
The modern-day cannabis industry is marked by a progressive mindset. From the progressive politics that have made legalization a reality across many states, to the intrepid financial institutions that invested in the market well ahead of the curve, the cannabis industry thrives on progress. Now, forward-thinking outfits can add AI, machine…
Now that cannabis is legal in almost every state in America either for recreational or medicinal purposes, businesses and investors are taking a much closer look at this rapidly rising industry. Recent statistics share some eye-opening figures and numbers in the marijuana marketplace including: California and Colorado already have sales topping…
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