Medical marijuana refers to the use of cannabis to treat a disease or condition. It is an all-encompassing term, but medical cannabis can be used to alleviate the symptoms of numerous chronic conditions. When creating and marketing your cannabis product, you should consider the therapeutic benefits of medical cannabis and…
In the cannabis industry, professionals work hard to make sure that the products remain in adult hands only. Managed responsibly, cannabis has many benefits for adult physiology but is only safe for children with specific medical conditions under careful dosing and doctor supervision. To this end, the industry takes great…
The idea that marketing cannabis to a younger crowd is a smarter plan has become a fallacy as new statistics are beginning to show. If there's an assumption Millennials are the biggest market in buying cannabis products across the board, seniors would tell cannabis manufacturers otherwise.Over the last couple of…
Marketing your marijuana brand involves a seemingly infinite number of best practices. There are best practices for growing, packaging, and making labels. There are best practices on designing a website for marijuana products, pricing your marijuana products, and selling them individually or wholesale for individuals or dispensaries.But how do you…
Only a few short years ago, widespread support for medical marijuana was an unthinkable prospect. Between restrictive legislation and overbearing cultural stigma —a literal rock and hard place, so to speak— medical cannabis use was reserved for only the most severe medical diagnoses. Our perception of medical marijuana (MMJ) and…
Bring up the topic of cannabis consumption, and it will inevitably evoke a strong reaction from the average consumer. For many, cannabis products are synonymous with recreational use. For others, cannabis is primarily used for medicinal purposes. But with a nationwide push towards universal legalization, marijuana-based businesses are discovering the…
Two years ago, the population approached retail the usual way. Visiting local stores for weekly shopping has been our tradition for decades, and only global events could change that paradigm. But change, it has. The recent pandemic has sent everyone home and has families cautious of social exposure planet wide.…
A subscription is an important conversion from leads into loyal, recurring customers. For many, subscriptions are an investment in the value of the software. Paying for a subscription level, even a small personal subscription, is a decision point that requires motivation, push, and a smooth transition for leads who become…
Subscription levels provide a scaling option for both clients and businesses when it comes to providing ongoing services. On the low-end, subscriptions keep basic services and tools available for solo professionals and startup businesses. On the upper-end, large subscriptions make it possible for teams with hundreds to thousands of employees…
When is the right time to offer a free trial? Many software services today offer access to their tools and support through subscription accounts. Clients pay for the time they need the tools and support, often with stacking discounts for larger teams and more complete services. However, that first conversion…
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