4 Alternatives to a Free Trial for Software Services

A subscription is an important conversion from leads into loyal, recurring customers. For many, subscriptions are an investment in the value of the software. Paying for a subscription level, even a small personal subscription, is a decision point that requires motivation, push, and a smooth transition for leads who become…

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Cars as a Service: The Rise of Vehicle Subscriptions

Wherever the subscription-based pricing model takes hold, industry-wide change follows closely behind. The advent of brands like Netflix and Hulu irrevocably changed TV. Hellofresh introduced people worldwide to healthy, home-delivered artisanal meals, and in the process, it changed our shared perception of the grocery store.  The subscription-based pricing model brings disruption…

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Consumption-based Pricing: Refining the Subscription Model

What is the simplest way to measure your subscription model's growth and overall trajectory? By comparing the number of newly added accounts to the amount of customer churn you experience. And while 2020, a year fraught with strange and extenuating circumstances, brought a pronounced revenue spike to companies offering subscription-based…

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Today’s Top Challenges for Cannabis Cultivators

While many people think of the cannabis industry as a new and emerging industry, its rapid growth is pushing the industry towards maturation. As new competitors emerge, cannabis executives face a tremendous amount of pressure to find ways to innovate and compete. Strict government regulations pose additional challenges as executives try to…

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Looking at the Future of the Growing Hemp Marketplace

While the cannabis and marijuana marketplaces are continuing to explode exponentially, some investors and business partners are overlooking the tremendous growth and opportunities found in the hemp industry. According to experts, while cannabis itself, marijuana, and hemp plants all belong to the same species, they're different when it comes to…

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The Growing Role of AI and Automation in the Cannabis Industry

The modern-day cannabis industry is marked by a progressive mindset. From the progressive politics that have made legalization a reality across many states, to the intrepid financial institutions that invested in the market well ahead of the curve, the cannabis industry thrives on progress. Now, forward-thinking outfits can add AI, machine…

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