How Cannabis Biosynthesis Is Transforming the Cannabis Industry

For many years, life science companies have been using biosynthesis to make a range of medical products, including insulin, human growth hormone, and blood clotting factors. In the recent past, researchers have shifted to using biosynthesis to accelerate the production of cannabinoids, including cannabidiol(CBD) and tetrahydrocannabinol(THC). According to recent research…

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What’s In a Name? Marketing the Meaning Behind Strain Names

What is the name of your favorite strain of cannabis? Before the cultivator's revolution, many people could answer that question of the few named strains they had tried. "White Widow", "Girl Scout Cookies" and anything "Kush" were names people understood. They knew approximately what they were getting between a "Diesel"…

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6 Business Models to Pair with a Cannabis Lounge License

With cannabis lounges opening up in multiple states, we are already seeing the first innovations in how these lounge licenses can be used. In Nevada, each dispensary brand can only have one lounge, so Planet 13 designed one gargantuan lounge in their downtown with the appearance of an entertainment venue. …

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Going Green with Cannabis Fleet Management

In the cannabis industry, we have had to develop specific fleets and delivery solutions in order to safely transport products from one facility to the next. Growers and processors both need reliable professional cannabis transportation, which is why many cannabis brands cultivate their own fleet of cargo vans and secure…

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6 Reasons Why Cannabis Businesses Need Analytics

With cannabis now legal in many states across the U.S., we've made some progress toward separating fact from fiction and debunking persistent myths about marijuana as a "gateway" drug. However, there is still much work to be done to help rid society of its lingering stoner stigma and show just…

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4 Alternatives to a Free Trial for Software Services

A subscription is an important conversion from leads into loyal, recurring customers. For many, subscriptions are an investment in the value of the software. Paying for a subscription level, even a small personal subscription, is a decision point that requires motivation, push, and a smooth transition for leads who become…

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Consumption-based Pricing: Refining the Subscription Model

What is the simplest way to measure your subscription model's growth and overall trajectory? By comparing the number of newly added accounts to the amount of customer churn you experience. And while 2020, a year fraught with strange and extenuating circumstances, brought a pronounced revenue spike to companies offering subscription-based…

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Businesses Flock to Subscription Business Model

The Subscription Business Model is transitioning into almost every iteration of B2B and B2C businesses imaginable. Its current popularity is attributable to changing customer behavior and the desire for businesses to seek new and sustainable revenue streams. While hardly a new concept, the trend has caught on as industries of…

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