4 Cannabis Marketing Methods to Avoid

Marketing your marijuana brand involves a seemingly infinite number of best practices. There are best practices for growing, packaging, and making labels. There are best practices on designing a website for marijuana products, pricing your marijuana products, and selling them individually or wholesale for individuals or dispensaries.But how do you…

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Cannabis Superfoods: The Intersection Between CBD, THC, and a Healthy Diet

Bring up the topic of cannabis consumption, and it will inevitably evoke a strong reaction from the average consumer. For many, cannabis products are synonymous with recreational use. For others, cannabis is primarily used for medicinal purposes. But with a nationwide push towards universal legalization, marijuana-based businesses are discovering the…

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4 Alternatives to a Free Trial for Software Services

A subscription is an important conversion from leads into loyal, recurring customers. For many, subscriptions are an investment in the value of the software. Paying for a subscription level, even a small personal subscription, is a decision point that requires motivation, push, and a smooth transition for leads who become…

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Cars as a Service: The Rise of Vehicle Subscriptions

Wherever the subscription-based pricing model takes hold, industry-wide change follows closely behind. The advent of brands like Netflix and Hulu irrevocably changed TV. Hellofresh introduced people worldwide to healthy, home-delivered artisanal meals, and in the process, it changed our shared perception of the grocery store.  The subscription-based pricing model brings disruption…

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