Four Green Business Practices for the Cannabis Industry
It is impossible to discuss the eco-friendly nature of the cannabis industry without making a pun about how “green” it is. In the beginning, it was a world of creative…
Targeting the Therapeutic Effects of Medical Cannabis
Medical marijuana refers to the use of cannabis to treat a disease or condition. It is an all-encompassing term, but medical cannabis can be used to alleviate the symptoms of…
Keep out of Reach: How the PACT Act has Impacted the Cannabis Industry
In the cannabis industry, professionals work hard to make sure that the products remain in adult hands only. Managed responsibly, cannabis has many benefits for adult physiology but is only…
Cannabis Industry and Seniors: Will the Market Cater to Mostly 65 and Older?
The idea that marketing cannabis to a younger crowd is a smarter plan has become a fallacy as new statistics are beginning to show. If there's an assumption Millennials are…
4 Cannabis Marketing Methods to Avoid
Marketing your marijuana brand involves a seemingly infinite number of best practices. There are best practices for growing, packaging, and making labels. There are best practices on designing a website…
Cannabis Delivery: What Medical and Recreational Marijuana Delivery Means for the Industry
Only a few short years ago, widespread support for medical marijuana was an unthinkable prospect. Between restrictive legislation and overbearing cultural stigma —a literal rock and hard place, so to…
Cannabis Superfoods: The Intersection Between CBD, THC, and a Healthy Diet
Bring up the topic of cannabis consumption, and it will inevitably evoke a strong reaction from the average consumer. For many, cannabis products are synonymous with recreational use. For others,…
The Rise of Subscription Retail in the Wake of COVID
Two years ago, the population approached retail the usual way. Visiting local stores for weekly shopping has been our tradition for decades, and only global events could change that paradigm.…
4 Alternatives to a Free Trial for Software Services
A subscription is an important conversion from leads into loyal, recurring customers. For many, subscriptions are an investment in the value of the software. Paying for a subscription level, even…
How Subscription Levels Can Add Value for Greater Client Satisfaction
Subscription levels provide a scaling option for both clients and businesses when it comes to providing ongoing services. On the low-end, subscriptions keep basic services and tools available for solo…
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