Bring up the topic of cannabis consumption, and it will inevitably evoke a strong reaction from the average consumer. For many, cannabis products are synonymous with recreational use. For others, cannabis is primarily used for medicinal purposes. But with a nationwide push towards universal legalization, marijuana-based businesses are discovering the true versatility of cannabis and its related products.
Cannabis contains more than 120 different chemical compounds with almost every section of the plant useful and marketable. Diminishing taboos, coupled with a greater understanding of the plant’s utility, have contributed to the rise of a new market separate from recreational or medicinal use: the cannabis-based superfood.
What is a Superfood?
“Superfood” is a term more commonly used in health food stores than shops that sell CBD and THC products. But what constitutes a superfood exactly? Superfoods are naturally occurring plants that are packed with all the healthy substances that your body needs to thrive. Superfoods often contain high quantities of essential compounds such as:
We call these building blocks “essential” because your body doesn’t produce them on its own. You have to ingest a sufficient amount to keep your personal health at peak performance. As it turns out, the cannabis plant has all the elements of other common superfoods such as kale, cranberries, or green tea.
The Science Behind the Nutrition
Cannabis isn’t just an anxiety reliever. It is packed with essential vitamins, minerals, and other key compounds. According to recent advancements in hemp-based research, almost every part of the plant itself holds nutritional value.
One of the plant’s most nutrient-rich elements is its seeds. Like other seeds and nuts, hemp seeds can be easily integrated into all manner of foods from cakes and muffins to a stand-alone snack. Hemp seeds are rich in omega-3 and omega-6 fatty acids, as well as protein, making them the perfect complement to a vegan or vegetarian diet.
Eating hemp leaves and raw cannabis is another way of getting the full nutritional benefit from the plant. Both are chock-full of antioxidants that help boost the immune system in the same way as many organic berries. Integrating hemp leaves into food products is a great way of introducing an antibacterial effect to your system.
Finally, distilled THC and CBD oils can be used in a number of recipes. While cannabis oil is commonly associated with high-potency edible products, not every flavor has the mind-altering effect of THC-based items. With more than 60 known cannabinoids, the range of available oils is huge, each delivering a slightly different effect including nutritional content such as antioxidants and other essential vitamins and minerals.
Leveraging Cannabis Superfoods to Your Benefit
E-commerce has given rise to the age of the small-batch, artisanal product. It is easy to find a wide range of edible cannabis products to fit your taste, lifestyle, and diet via boutique-style online storefronts. From organic diets to gluten-free, dairy-free, and even Paleo diets, it is easy to integrate elements from the cannabis plant into common recipes.
Some of the more common products on the market include:
- Granola bars
- Gummy supplements
- Seed packets
- Soup bases
- Fruit slabs
Given the versatility inherent to cannabis-based products, the combinations are endless. The key is leveraging them successfully for your business. With the nationwide advent of CBD businesses —and legal THC operations— there is an increased number of markets suited toward alternative cannabis production. Couple that with the fact that cannabis superfoods often use parts of the plant, like seeds and leaves, that may be discarded during typical CBD/ THC production, and manufacturers that are willing to diversify their operations may see increased revenue streams from thinking outside the box.
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