Cars as a Service: The Rise of Vehicle Subscriptions

Wherever the subscription-based pricing model takes hold, industry-wide change follows closely behind. The advent of brands like Netflix and Hulu irrevocably changed TV. Hellofresh introduced people worldwide to healthy, home-delivered artisanal meals, and in the process, it changed our shared perception of the grocery store.  The subscription-based pricing model brings disruption…

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How eBooks Subscriptions are Changing the Book Industry

With more online shoppers and the closing of brick-and-mortar businesses, a trend has expanded for online businesses over the last few years. Subscription-based merchandising has allowed customers to obtain products at specified intervals for discounted prices, direct to their location. We investigated the book industry and found that the increased…

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