Subscription levels provide a scaling option for both clients and businesses when it comes to providing ongoing services. On the low-end, subscriptions keep basic services and tools available for solo professionals and startup businesses. On the upper-end, large subscriptions make it possible for teams with hundreds to thousands of employees to make use of your software and services.
However, customers today are looking for added value in return for larger subscriptions – and not just in more seats and servers. Clients also like to see each scale-up so they know the real value of their subscription level. How can your team build subscription levels to add greater and greater value with each scale?
Value-Adding and the Subscription Model
Subscriptions and value-adding naturally go hand-in-hand. After all, it’s the added value that customers should be subscribing for. Access to the software is one thing. Managed services like cybersecurity and load management are a real value that most clients will know to appreciate. With each level of subscription, the buyer pays more monthly so you can afford to give them a greater experience. You can add services, expand service capacity, and provide additional types of values that are uniquely useful to your customer base.
Your subscriptions offer more than just the basics and try to add value to their experience, not just scale services. As clients increase their service level by the natural scaling of subscription options, they gain even greater value-added perks and services.
8 Methods to Add Value to Tiered Subscription Levels
- Concierge Account Services
One of the first and most expected subscription value-addition is concierge service. If you provide software or a platform, some amount of security and service management will be expected; especially in the upper subscription ranges.
Where you can really shine is managed account services. For example, you might provide managed data transfer services, document translations, or server balancing. The right account services depend on your industry and audience.
- Subscription Duration
One of the most common forms of subscription tier is pricing based on the duration of the service. Clients gain the benefit of a bulk discount for the duration of their service when they sign up for a longer subscription period. This type of tier is simple and easy for consumers to understand. It also encourages customers to remain subscribed for longer periods.
- Partner Membership Perks
Are you partnered with another brand? Some companies offer perks from other brands as part of a subscription. For example, Enterprise software companies often offer cybersecurity products as part of their subscription to offer more secure services. Smart TV subscriptions often are paired with partner channels and apps to further entertain viewers. Clients love this because their options for smart television streaming increase beyond the content they expected.
- Increasing Bulk Discounts
We’ve come to understand and expect the bulk discount, so it feels right to see that larger accounts pay less per unit of whatever the subscription offers. The software might offer a better price per seat as team sizes increase. Subscription boxes offer better prices for big-box orders. Resource centers offer more downloads for a better price. Whatever your industry, clients expect and enjoy subscription levels that clearly provide a bulk discount.
- Advanced Feature Inclusion
Both software and service subscriptions offer advanced features for larger clients. A larger hosting subscription, for example, often comes with load balancing to handle the expected traffic or resource use. A larger catering subscription might come with more custom options or delivery convenience. Graphics art software might offer more file management features for larger subscriptions, providing for the needs of larger businesses and projects.
- Access to Resource Libraries and Advanced Tools
Many online subscription services are related to content and resources. Video and audio streaming, image downloads, e-learning, and other types of online libraries offer access as part of the subscription. Larger subscriptions can either gain access to exclusive content or gain a greater capacity to download and make use of your library resources and tools.
- Discounts for Orders and On-Demand Services
In some models, a subscription does not exclude on-demand costs or the cost of orders. When this is true, subscriptions should offer privileges and discounts for regular order costs. Offering free shipping and discounts for retail orders is one example. Another might be offering an allotment of free on-demand service per month before à la carte costs begin. The larger accounts gain access to more or bigger discounts or access to larger bulk discounts for order and on-demand services.
- Customization Tiers
Some brands offer quick and easy service for lower-tiered accounts and more custom-tailored work for higher-tier subscriptions. This allows clients to sign up for the level of time and attention they really want from the service. Your tiers build themselves based on the amount of time and attention your customers expect.
Adding More Value to Your Subscription Levels
Every level should add value that makes your subscriptions more valuable than your contemporaries. Every level of your subscription plans should make that level of client feel rewarded when they sign up. You can achieve both with the right value-adding plan for your subscription service levels. Contact us for more subscription insights or to build more powerful subscription levels for your clients and services.
