Cannabis marketing has been an ever-changing landscape no matter what state or niche you provide for. From coast to coast, medical and recreational states have been developing ever-stricter regulations on…
Cannabis producers have two customer groups. While you sell directly to dispensaries, ultimately your success is based on the popularity of your products as they sell to end users.Your brands…
When the 2018 farm bill legalized hemp and hemp-derived CBD products, the nation rejoiced. Finally, those in legally restricted locations and jobs can enjoy the relaxation and pain relief of…
In a business as regulated as the cannabis industry, cybersecurity is a must. Cybersecurity has become a hot-button issue in businesses of every sector and size. From little convenience stores…
Right now, the globe is experiencing a worldwide shipping crisis. COVID slowed down, depopulated, and temporarily closed thousands of transport hubs, from ports to trucking depots to train stations. The…
It is impossible to discuss the eco-friendly nature of the cannabis industry without making a pun about how “green” it is. In the beginning, it was a world of creative…
Medical marijuana refers to the use of cannabis to treat a disease or condition. It is an all-encompassing term, but medical cannabis can be used to alleviate the symptoms of…
In the cannabis industry, professionals work hard to make sure that the products remain in adult hands only. Managed responsibly, cannabis has many benefits for adult physiology but is only…
The idea that marketing cannabis to a younger crowd is a smarter plan has become a fallacy as new statistics are beginning to show. If there's an assumption Millennials are…
Marketing your marijuana brand involves a seemingly infinite number of best practices. There are best practices for growing, packaging, and making labels. There are best practices on designing a website…