Right now, the globe is experiencing a worldwide shipping crisis. COVID slowed down, depopulated, and temporarily closed thousands of transport hubs, from ports to trucking depots to train stations. The contracting and suddenly re-expanding market has left the world with a global shortage in something we never imagined: shipping. Shipping containers…

It is impossible to discuss the eco-friendly nature of the cannabis industry without making a pun about how “green” it is. In the beginning, it was a world of creative packaging, branding, and marketing that emphasized the green nature of the cannabis community. Cannabis brands appreciate recycled materials, composting plant…

Medical marijuana refers to the use of cannabis to treat a disease or condition. It is an all-encompassing term, but medical cannabis can be used to alleviate the symptoms of numerous chronic conditions. When creating and marketing your cannabis product, you should consider the therapeutic benefits of medical cannabis and…

In the cannabis industry, professionals work hard to make sure that the products remain in adult hands only. Managed responsibly, cannabis has many benefits for adult physiology but is only safe for children with specific medical conditions under careful dosing and doctor supervision. To this end, the industry takes great…

The idea that marketing cannabis to a younger crowd is a smarter plan has become a fallacy as new statistics are beginning to show. If there's an assumption Millennials are the biggest market in buying cannabis products across the board, seniors would tell cannabis manufacturers otherwise.Over the last couple of…

Marketing your marijuana brand involves a seemingly infinite number of best practices. There are best practices for growing, packaging, and making labels. There are best practices on designing a website for marijuana products, pricing your marijuana products, and selling them individually or wholesale for individuals or dispensaries.But how do you…

Only a few short years ago, widespread support for medical marijuana was an unthinkable prospect. Between restrictive legislation and overbearing cultural stigma —a literal rock and hard place, so to speak— medical cannabis use was reserved for only the most severe medical diagnoses. Our perception of medical marijuana (MMJ) and…