Subscription services are one of the most powerful tools for generating sales, and not just because they're trendy. Monthly payments typically allow customers to enter your sales funnel at a smaller price point without devaluing your current line of products and services. Even if you don't think your current business…
While the cannabis and marijuana marketplaces are continuing to explode exponentially, some investors and business partners are overlooking the tremendous growth and opportunities found in the hemp industry. According to experts, while cannabis itself, marijuana, and hemp plants all belong to the same species, they're different when it comes to…
The modern-day cannabis industry is marked by a progressive mindset. From the progressive politics that have made legalization a reality across many states, to the intrepid financial institutions that invested in the market well ahead of the curve, the cannabis industry thrives on progress. Now, forward-thinking outfits can add AI, machine…
With more online shoppers and the closing of brick-and-mortar businesses, a trend has expanded for online businesses over the last few years. Subscription-based merchandising has allowed customers to obtain products at specified intervals for discounted prices, direct to their location. We investigated the book industry and found that the increased…
Now that cannabis is legal in almost every state in America either for recreational or medicinal purposes, businesses and investors are taking a much closer look at this rapidly rising industry. Recent statistics share some eye-opening figures and numbers in the marijuana marketplace including: California and Colorado already have sales topping…
Credit card-related fraud costs the world a staggering $27.85 billion per year with experts projecting a sharp rise over the next decade. Nowhere is credit card usage more ubiquitous than the e-commerce channel. Whether the customer's card is used for a one-time purchase, stored with their favorite merchant, associated with…
Supply and demand is a fundamental concept of capitalism. Ask any Econ 101 student to explain these ideas to you, and they could probably go on about it for some time. What is interesting about supply and demand is how they can be seen interacting with one another in our…
While cannabis use has gained acceptance on a state-by-state basis, it is still considered a controlled substance on the federal level. That makes for complications in both the legal and financial arena. Nearly every American banking institution is federally backed by the FDIC. Therefore, securing a loan falls under federal…
COVID-19 left virtually no corner of American life unscathed. It has affected our health, relationships, and economy. Regardless of their respective industry, business owners had one of two choices once the pandemic hit: take no action and pray that their business would survive or figure out a new way of…
Society has a stereotypical image of the common cannabis producer: small-scale, local growers composed of hippies and artistic types who care as much about the environment as they do about the quality of their product. With legalization taking hold in an ever-increasing bevy of states, cannabis production has proliferated rapidly,…
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