SQL Server report server provides a shortcut to view report directly by browser with an URL. This way a report could be viewed by varied applications and end user does not have to login to report manager to get report run.
To generate the URL of a report, follows this pattern:
http://<report server url>?/<report folder>/<report name>&Parameter1=Value1&Parameter2=Value2&rs:command=render&rc:Parameters=false…
(See a detailed reference for “rs” and “rc” command http://msdn.microsoft.com/en-us/library/ms155391.aspx)
A trick for an OLAP report or the value of report parameters include a “&” character: