New Report Highlights The Importance Of Cloud Computing For SMBs

New Report Highlights The Importance Of Cloud Computing For SMBs

Average Survey Result Checked On A Clipboard

Average Survey Result Checked On A Clipboard

Small-to-medium sized businesses are adopting cloud computing at an increasing rate. That’s according to a report published by BCSG.

The report was based on a survey of 600 European companies at various stages of the business life cycle. That includes small businesses, micro businesses, and pre-startups.

The report says that almost two-thirds (64%) of SMBs have already adopted cloud computing. On average, companies use the cloud for three software applications.

More than three-fourths (78%) of the companies surveyed said that they are contemplating the purchase of new cloud computing solutions in the next few years. If they follow through on those projections, then the average number of software applications will rise to 7. Eighty-eight percent will use at least one service.

Respondents cited various reasons for adopting cloud technology. Thirty-five percent of those surveyed said that they are using the cloud for marketing purposes. About a third said that they expect to use the cloud for marketing within the next few years.

A quarter of those surveyed said that they are using the cloud for collaborative purposes. Thirty-six percent said that they expect to see that use expand in the next two to three years.

Almost two-thirds (66%) of business owners surveyed said that they put in more than 40 hours per week in at work. Fifty-six percent of those surveyed cited a lack of customers as a critical issue, while 46% cited a lack of money, 36% cited a lack of time, and 28% cited a lack of support.

“Getting a business off the ground means hard work, difficult decisions and learning on the job,” said John Davis, the managing director the managing director at BCSG. “Access to much-needed expertise and support can be hard to find. However, cloud-based services are increasingly providing a viable solution.”

If you’d like to learn more about how cloud computing can help your business, feel free to contact us.We’d love to hear from you.

Planning from Demand Forecasting

Demand Forecast Planning is the end-point of an ancient process of forecasting. Demand forecasting is a well developed combination of art and science that has its roots deep in ancient Greece. When the Greeks wanted to know what to expect of the future they would go to the Oracle at Delphi to consult the voice of Apollo, the god of prophecy. Precise demand forecasting is vital but challenging, demanding precise knowledge of past performance and insight into future conditions.

Wisdom of Crowds Methods:

One of the principle methods of demand forecasting is called the Delphi method. A panel of experts, kept anonymous from each other, answer predictive questionnaires. Their answers are described and compared by a moderator. Over several rounds a kind of negotiation process takes place in which the experts are encouraged to come to a consensus. The process ends when they converge on a common prediction or after failure in a set number of rounds.

The Focus Group is another application of the crowd-source principle of prediction. Small groups of targeted consumers are paid to discuss the viability, potential modification, and general usefulness of products. Analysis of crowd consensus forms the basis for market prediction.

Public prediction markets have also been used to predict the future viability of products. Investors are asked to gamble on the future of a product, sometimes by making real stock purchases. There are a number of commercial prediction markets, the largest being the Betfair in Great Britain and the Iowa Electronic Market in the USA. The television program, “Dragon’s Den” is an example of a prediction market on a small-scale.

Statistical Methods:

Quantitative forecasting methods predict demand from past performance data. These methods use available market penetration data to assess seasonal trends and analysis of the long-term direction of markets as an index of the direction of future demand.

Consumer data methods rely on consumer surveys and data mining methods to assess how current products are being used and what kinds of improvement or new products should be introduced to fill unmet demand.

Experts advise companies to develop marketing staff to continuously assess the way their products are actually used in the marketplace in order to plan for future markets.

MaxQ Technologies, Inc offers the software supports to aid in precise characterization of the marketplace. Please contact us to discuss your challenges.


Four Business Intelligence Software Statistics Every Business Owner Should Know About

Four Business Intelligence Software Statistics Every Business Owner Should Know About

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Have you invested in a business intelligence solution yet? If not, the following statistics will more than likely convince you to do so. And if you have started using a business intelligence software tool, these statistics should give you a better idea of how your business can benefit from this technology.

  • Nucleus Research conducted a study to determine whether or not business intelligence is a good investment. The study found that businesses were getting a little over $10 back for every dollar invested in analytics. The study found that businesses were getting excellent ROI on business intelligence regardless of their size or sector.
  • Info Tech looked at the cost of failing to adopt business intelligence. Three out of four businesses will suffer from not using software for compiling, analyzing and reporting due to the amount of time required and the risks of errors.
  • Business intelligence solutionsare switching to the cloud and to the mobile platform. Cloud-based products are projected to grow and become a market worth $2.94B by 2018 while mobile solutions and social business intelligence will rank slightly lower.
  • Businesses with the highest ROI for business intelligence tools are the ones who focused oncollaboration and who used reports to upgrade their IT equipment. On the other hand, the businesses with the lowest ROI for their spending on business intelligence are the ones who adopted a “wait and see” attitude instead of actively using the data.

Statistics show that business intelligence represents a huge potential for growth. However, a lot of businesses fail to benefit from collecting and analyzing data because they do not use this information efficiently. This is why businesses can benefit from using the services of business intelligence experts who can recommend a relevant tool and assist business owners in getting the most out of the data that is collected. Contact us if you feel that you could benefit from these services.