Sponsored by: MaxQ and SAS
If you missed the April 12 live webinar "Planning a Successful Customer Segmentation Strategy," register today to view the archived presentation.
Join MaxQ Technologies and SAS as Emma Warrillow, President of Emma Warrillow & Associates, Inc. provides you with practical advice and proven tips on how to plan a successful segmentation initiative. Segmenting customers according to their likely behavior and potential profitability is vital to understanding them. And understanding customers is more important than ever in today's competitive economy, where declining customer loyalty and high customer turnover continue to erode profit margins. So why do 40% of initial segmentation efforts fail?
This webinar is guaranteed to improve the way your customer segmentation efforts drive real business results.
Learn:
. Why and when you should consider using segmentation
. Risks and pitfalls to avoid
. How to create a vision (that you believe in)
. How to prioritize conflicting outcomes (when different stakeholders have different ideas)
. How to get executive buy-in (and funding!)
If you missed the April 12 live webinar "Planning a Successful Customer Segmentation Strategy," register today to view the archived presentation.
Join MaxQ Technologies and SAS as Emma Warrillow, President of Emma Warrillow & Associates, Inc. provides you with practical advice and proven tips on how to plan a successful segmentation initiative. Segmenting customers according to their likely behavior and potential profitability is vital to understanding them. And understanding customers is more important than ever in today's competitive economy, where declining customer loyalty and high customer turnover continue to erode profit margins. So why do 40% of initial segmentation efforts fail?
This webinar is guaranteed to improve the way your customer segmentation efforts drive real business results.
Learn:
. Why and when you should consider using segmentation
. Risks and pitfalls to avoid
. How to create a vision (that you believe in)
. How to prioritize conflicting outcomes (when different stakeholders have different ideas)
. How to get executive buy-in (and funding!)
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Archived
