HTML – The Basics

HTML (HyperText Markup Language) tags to provide you with flexibility in the presentation of your email body. A tag consists of a left angle bracket (<), a tag name, and a right angle bracket (>). Tags are not case sensitive; so <B> is equivalent to <b>.

Stylizing Text

To add style to text, you can use the following tags:

To Bold Text use- <B> text to be bolded </B>
To Italic Text use- <I> text to be italicized </I>
To Underline Text use- <U> text to be underlined </U>

Formatting Text

HTML tags can also be used to format the appearance of the text. Any paragraph spacing will not be preserved unless you use the HTML tags.

<P>-Paragraph Break
Will give you the same effect as hitting the RETURN key twice.

Example:
XYZ Corp’s Order has shipped.
<P>
From  Boston, MA

would look like this:
XYZ Corp. Order has shipped.

From Boston, MA
<BR>– Line Break
Will give you the same effect as hitting the RETURN key once.

Example:
Your order has shipped.
<BR>
From Boston, MA

could look like this:
Your order has shipped.
From Boston, MA
Bulleted List
To create a bulleted list , you use three tags, <UL>, <LI>, and </UL> where:

<UL> – starts the list
<LI> – denotes each bullet
</UL>. – ends the list.

Example:

• Ship Via UPS
• Arrive on 1/1/11
• PO NBE 100234

Use these tags:
<UL>
<LI>Ship Via UPS
<LI>Arrive on 1/1/11
<LI>PO NBR 100234
</UL>

You can create a numbered list using the same technique as the bulleted list, but substituting “OL” for “UL”.